BTS, Madonna and the Muppets light up Fifa World Cup half-time show
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Musical headliners Madonna, Shakira, Justin Bieber, BTS and Coldplay were joined by Brazilian football icons and Ted Lasso actors in a spectacular first-ever Fifa World Cup final half-time show on Sunday. The star-packed, Super Bowl-style extravaganza – a first for football’s showpiece event – also featured a tribute to football icon Pele, and a rendition of “Seven Nation Army” led by Gustavo Duda
