BTS concert drives South Korea’s Busan foreign tourist numbers to record high
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Driven by a surge in visitors from across Asia and a blockbuster June stadium concert by K-pop juggernaut BTS, international tourism in South Korea’s southern port city of Busan shattered post-pandemic records during the first half of this year. Busan welcomed more than 2.42 million foreign visitors between January and June – a 43.9 per cent jump compared to the same period last year, according to
