British Airways turns puddles into ads for winter sun
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
British Airways is finding a reason to book a holiday in the puddles beneath our feet. Its new outdoor campaign, created by Uncommon, uses reflections of rain-soaked Britain to deliver a simple reminder: “It’s always sunny somewhere.” Called ‘Puddles’, the series captures everyday British life through reflections in standing water. Each photograph also catches a […]
