British Airways reframes escape with witty ‘safety’ video
Culture Index
Score Breakdown
Relevance
18/25
Freshness
16/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
British Airways has launched a new campaign that turns the familiar language of inflight safety briefings into an invitation to step away from everyday stress. Created by Uncommon Creative Studio, the
