Brian Wieser’s Madison & Wall expands into global forecasting and makes hire from Warc
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Research firm sees gap in market as ad industry becomes “more complex, more global and more dependent on high-quality data”.
