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Breathing Fresh Life Into a Brand

WWD 05 November 2026 1h ago
Breathing Fresh Life Into a Brand
62
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
CEOs Libby Wadle of J.Crew Group and Jonathan Saven of L'Agence talk customer centricity, collaborations, item icons and other tactics to enliven their brands and get them top-of-mind among consumers.
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