BREAKING: These are the kinds of news tweets that perform best
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
8/15
Depth
7/15
5-Axis Cultural Radar
For news publishers, links are life. But, as I reported last week, publishers appear to face a penalty when they link to their stories on X. I used Claude to scrape the 200 most recent tweets from 18 different publishers, then charted their median engagements (likes + comments + RT’s). Posts with links definitely do...
