Brawls, Pepper Spray, and Store Closures: Inside the Madness of Royal Pop Release Day
Culture Index
Score Breakdown
Relevance
14/25
Freshness
21/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Swatch and Audemars Piguet’s mega-hyped collaboration set off a chain reaction of chaos outside shops around the globe. “It’s capitalism at its worst,” said one reseller in Los Angeles.

