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Brands won this season of ‘Love Island USA’

Modern Retail 10 July 2026 8h ago
Brands won this season of ‘Love Island USA’
68
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
Relevance Freshness Authority Brand Depth
"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore. Ad sales were up 73% across the hit show this season, and "Love Island" has now become an integral part of summer-long marketing campaigns for brands like Poppi.
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