Brands bring the US Open to fans with tennis-themed pop-ups around New York City
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
As ticket prices for the U.S. Open tennis tournament soar, brands like Evian, Sephora and Lavazza are staging NYC pop-ups for fans who can't make it out to Queens.
