Brands Briefing: Why employee-generated content is a priority for brands like Starbucks and Mephisto
Culture Index
Score Breakdown
Relevance
9/25
Freshness
21/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Move over, traditional influencers — employee-generated content is on the rise. Here's why brands like Starbucks are encouraging staffers to shoot videos and record TikToks.
