Brands Briefing: Instagram DMs are proving to be a gold mine for product development
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
9/15
5-Axis Cultural Radar
Made In, Plainspeak and Springrose are among the brands turning to Instagram DMs to collect feedback, talk with shoppers and source ideas for new products at a time in which digital marketing costs continue to skyrocket.
