Brands Briefing: Fjällräven is going beyond Kånken backpacks as it builds stores in North America
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Fjällräven is opening more stores in North America, including a new retail concept with its sister brands, as it looks to solidify its place in outerwear.
