Brands Briefing: Bag charms are the hot new trend in branded CPG merch
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Companies from Kraft Natural Cheese to Cava are rolling out food-themed bag charms to stay top of mind with young consumers.

