Brands Briefing: 40-year-old Travelpro invests in video, creators to compete with Béis, Away and other digitally-native players
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
Travelpro, a brand long known for its durable luggage and loyal base of airline employees, is using a new marketing playbook as it tries to win over younger consumers.
