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Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

Modern Retail 25 February 2026 Yesterday
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
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Relevance
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Freshness
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Authority
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Relevance Freshness Authority Brand Depth
Retail leaders at eTail Palm Springs shared how they’re moving past AI hype by focusing on clean data, internal alignment and practical use cases.
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