Brand Marketer of the Month—Starbucks chief brand officer on winning cultural relevance through social-first innovation
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Tressie Lieberman discusses a marketing “flywheel” behind the resurgence at Starbucks.
