Brand Marketer of the Month—Eli Lilly CMO on bringing health into cultural moments and challenging obesity stigmas
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Eli Lilly CMO Lina Polimeni is broadening the pharma brand’s awareness, including by running ads during March Madness, the Olympics and the Academy Awards.
