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Brand Marketer of the Month—Barclays Center entertainment chief on building fan experiences that resonate

Ad Age / 30 July 2026 / 13h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

9/15

Depth

3/15

5-Axis Cultural Radar

Brooklyn Sports & Entertainment’s Laurie Jacoby breaks down how the owner of Barclays Center, New York Liberty and Brooklyn Nets is marketing live events and boosting fandom.

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Brand Marketer of the Month—Barclays Center entertainment chief on building fan experiences that resonate

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