Brand Marketer of the Month—Air Transat’s new VP turned World Cup sticker shock into a breakthrough brand campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Garcí Iñigo, the marketer behind the viral World Cup campaign from Canadian airline Air Transat, unpacks the work and talks about how it has impacted the brand.
