Box Office: ‘The Devil Wears Prada 2’ Struts to $32.5 Million on Opening Day
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
“Don’t be ridiculous, Andrea. Everybody wants this. Everybody wants to be us.” That’s most likely the attitude at 20th Century Studios this weekend, because “The Devil Wears Prada 2” easily topped the box office charts on Friday with $32.5 million from 4,150 North American theaters. The fashion-forward sequel is targeting $75 million to $80 million […]
