Box Office: ‘Minions & Monsters’ Scares Up $16 Million on Friday
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Universal and Illumination’s army of Minions is taking over the box office for Independence Day weekend. “Minions & Monsters” claimed the No. 1 spot on Friday with $16 million from 4,243 North American theaters. Through the weekend, the animated sequel should gross $39.5 million domestically. In addition to its earnings since its July 1 release, […]
