Box Office: ‘Minions & Monsters’ Aims for $80 Million Over July 4th Holiday Weekend, ‘Supergirl’ Faces 60% Drop
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Theater owners are preparing for more Minion mayhem. “Minions & Monsters” will lead the box office over the July 4 weekend, with the seventh installment in Universal and Illumination’s “Despicable Me” franchise aiming for $80 million from 4,000 North American theaters during the five-day holiday frame. Exhibitors and rival studios are mixed on where “Minions” […]
