Boston Beer’s Lytt Does its Best BuzzBallz Impression By Putting Booze in Plastic Lightbulb Bottles
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Boston Beer Company relaunches Lytt in a wild new lightbulb-shaped plastic bottle. Not only does the 15% ABV flavored malt beverage (FMB) ditch organic hard tea, but also aluminum cans, for a glow-in-the-dark, BuzzBallz-style novelty design. The post Boston Beer’s Lytt Does its Best BuzzBallz Impression By Putting Booze in Plastic Lightbulb Bottles appeared first on DIELINE .


