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Boston Beer hires tech-savvy CMO to hone data-driven marketing

Marketing Dive 09 September 2026 7h ago
Boston Beer hires tech-savvy CMO to hone data-driven marketing
79
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
7/15
Relevance Freshness Authority Brand Depth
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
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