BOSS to take over from Ralph Lauren as outfitter of Australian Open
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
3/15
5-Axis Cultural Radar
BOSS will be the new official outfitter of the Australian Open tennis tournament from 2027, following in the footsteps of Ralph Lauren, which has dressed all on-court officials, ball kids and staff for the last six years.
