BOSS puts focus on tailoring with new AW26 campaign starring Aaron Pierre
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
BOSS is putting tailoring “at the core of its brand expression” for AW26 with a new global campaign fronted by British actor and BOSS ambassador Aaron Pierre, together with American model Grace Elizabeth.
