Borussia Dortmund offers prizes to match-going fans who stay off phones during games
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The German club's survey of fans at matches found they were increasingly “annoyed by selfies, streaming, and social media in the stands”.
