Boots Opticians property director on its ‘luxury’ Wigmore Street revamp
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
5-Axis Cultural Radar
Boots Opticians recently unveiled its new Wigmore Street store in London, which it described as a “luxury destination” for premium designer frames and specialist eyecare.


