Boots launches ‘Confidence Booths’ nationwide
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
To support its new campaign, ‘Give it Some Boots’, the retailer will run pop-up ‘Confidence Booths’ across the UK. The new booths allow people to “stretch their comfort zone through the power of music”. This follows research from the retailer which highlighted 68 per cent of people say music can change their mood instantly and...


