Boots debuts On the Go travel store at Belfast International
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Boots is looking to “bring a high street quality shopping experience” to the airport with a new On the Go concept store. It has introduced the first-of-its-kind at Belfast International Airport. Designed with a new layout featuring clearly defined quick-find zones, the Boots On The Go store aims to offer more convenience for shoppers who...

