Boots’ Charlotte Lock: New campaign celebrates “beautiful and brutal” moments of life
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Health, beauty and wellness retailer Boots has unveiled a new brand platform, which celebrates the “realities of life”. Titled ‘Give It Some Boots’, the campaign aims to show the role the retailer plays in giving support to its consumers during the “beautiful and brutal” moments of life. It pays tribute to Boots’ heritage but also...
