BMW Unveils Striking M Concept Neue Klasse
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
A couple of years ago, we were excited to see BMW's Neue Klasse ; the designers, we felt, had come back down to Earth with some shockingly clean design. Now they've unveiled their concept for the performance-oriented M version of the Neue Klasse , answering the question: What should an electric M-series look like? A forward-facing shark nose and a light signature with depth effect characterise the
