BMW’s new campaign leaves the car out of the picture
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
10/15
Depth
5/15
5-Axis Cultural Radar
BMW Spain and Serviceplan Spain launched “Moving Landscapes,” a campaign that steps away from gleaming car shots and open highways to focus on something harder to photograph: the joy of being in motion. The work centres on a series of images by photographer Iván Arribas, who travelled multiple routes across Spain in a BMW, capturing […]
