BMW is one step closer to selling you a color-changing car
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
At CES 2022, BMW debuted its BMW iX Flow concept car that could dynamically change its appearance using the same grayscale E Ink panels found in e-readers like the Kindle. It was followed by the BMW i Vision Dee concept and the BMW i5 Flow Nostokana that were both upgraded with color E Ink panels. […]
