Blacks unveils new brand direction, reimagines five UK stores and relaunches website
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
Outdoor apparel, accessories and equipment retailer Blacks is relaunching its retail and digital experience to reposition itself as the destination “where outdoor heritage meets modern, everyday style”.
