BLACKPINK’s Jisoo Joins Salomon As The Brand’s Latest Global Ambassador
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
BLACKPINK’s Jisoo is officially Salomon’s newest brand ambassador, bringing one of K-pop’s biggest stars into a label that has been gaining serious traction beyond the trail.
