BLACKPINK’s Jennie x MINISO Brings ‘Jennie Ruby’ Collection To Shanghai
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Jennie’s ‘Ruby’ era just turned into a full retail experience with 70 items, from plush keychains and accessories to cosmetic bags, posters, and tech cases.
