BLACKPINK's JENNIE Named New Global Ambassador for Ray-Ban and Ray-Ban Meta
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
SummaryBLACKPINK superstar JENNIE has officially been named the newest global brand ambassador for eyewear giant Ray-Ban and its tech-wear division, Ray-Ban MetaThe inaugural "Styles for Unfiltered Confidence" campaign features the K-pop icon modeling '90s-inspired wrap shields, retro cat-eye silhouettes, and vintage metal framesThe massive partnership coincides with the debut of the Ray-Ban Meta
