Bitter brew: Castel’s succession battle intensifies
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Africa’s second-largest producer of beer and soft drinks is in the midst of an acrimonious family feud. At the centre of the tensions is Gregory Clerc, whose position as group CEO is being challenged.
