Billionhappy is the ‘king’ of the Nu China rap scene
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
For our 2026 Spring issue, the Shanghai-based rapper tells us about the hybridising influences that gave way to his radical ‘Nu China’ scene
