Big 12 launches sportsmanship campaign in wake of derogatory chants directed at BYU
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
The Big 12 has a zero-tolerance policy toward discriminatory behavior, but repeat issues sparked increased scrutiny and calls for action.
