BIA’s Been on Go
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
It was arguably the sportiest, most spirited summer we’ve seen in a while, and BIA set the soundtrack for it. The day I am to speak with the 35-year-old, Boston-bred rapper, I have all versions of her track, We on Go , racing through my head, having spent hours willingly consumed by the tornado of TikTok thirst traps, transitions, and sports edits cut expertly to the song. I’ve memorized exactly w
