Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.
