Beyond the Logo: How LA28 Turns Branding into a Platform for Culture
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
At SEGD, LA28’s design lead, Ric Edwards unpacked the challenge of creating an Olympic identity for a city defined by so much heritage and culture. The post Beyond the Logo: How LA28 Turns Branding in
