Beyond the headlines: An outsider’s mission to share the human stories of Saudi women
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
RIYADH: When Belgian happiness manager Cindy Van Pollaert arrived in Saudi Arabia for the first time in 2021, she expected to encounter the country as it was portrayed in much of the Western media. Instead, a visit to the Formula One race in Jeddah challenged her assumptions and ultimately inspired a storytelling project dedicated to amplifying the voices of women across the Kingdom and the wider
