Beware the business school case study: The cautionary tale of Southwest Airlines
Culture Index
Score Breakdown
Relevance
18/25
Freshness
10/25
Authority
20/20
Brand Signal
3/15
Depth
11/15
5-Axis Cultural Radar
The venerable business case study method got its start in 1921 at the Harvard Business School. The method became standard at the school throughout the 1920s, and since then, Harvard has a near-monopol


