Betty Crocker Bakes Up New Packaging With ‘Slice’ Handbags Selling Like Hotcakes
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Betty Crocker is taking cake to go, and no fork is required. The baking brand has refreshed its packaging and turned three familiar flavors into $89 slice-shaped handbags.
