Betty Crocker Bakes Up a Sweet New Look
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Betty Crocker gets a bold makeover with her new “Bettier than Ever” identity refresh. General Mills is centering the iconic red spoon on updated, mouthwatering packaging—and taking the brand to the runway with "Betty Ate," a trio of frosted, cake-slice handbags made in collaboration with fashion archivist Bronwyn Newport. The post Betty Crocker Bakes Up a Sweet New Look appeared first on DIELINE .
