Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
